I would like to introduce a partner that we recently signed with – and a partner I am particularly proud of. You may have heard about the company, Mtivity. What their technology does is quite interesting. They help companies optimize their marketing worfklow by automating a number of processes and integrating suppliers, employees and agencies.
So – imagine you need a new brochure. Normally you’d go to the ad agency and ask them to come up with an idea and a design. Then you may want to get your photgrapher to take some pictures. She will probably email them to you, and you will email her back and tell her to do new ones or maybe retouch the ones, you received. Once appoved you’ll email these across to the ad agency, who in the meantime has created a nice little draft of the brochure for you.
So – now you open that – which was email as a PDF, and start adding little yellow notes everywhere. Now the ad agency needs to incorporate the pictures, fix all the problems, where you added yellow notes. And this process goes on for a couple of days and a more than a few emails. During the process neither you, the ad agency or the photograher has any recollection of who said what, why and when.
Finally you are happy. Now – off to the printer to ask for a price. You may ask one or two and then decide on which printer to use. Once decided, you send the final hi-res PDF to the printer, and wait for the finished result.
You get the picture……lots of processes. Lots or unnecessary work. And lots or errors.
Now – with Mtivity – you handle this entire process in one web based platform. With Mtivity everything from communicating with the photographer, drafting and proofing to receipt print pricing, sourcing and delivery is automated and optimized. It is a serious time saver – and cost saver too, since the procurement process can even be handled here.
And yes – you already guessed, who is supplying the underlying Digital Asset Management software to power up the process. That is why we have partnered up. Razuna customers will have easy access to Mtivity (and a discount, I’m sure) – and Mtivity customers will be able to use Razuna’s full fledged DAM software directly (at a discount…..I’m sure Mitivity will say).