A Digital Asset Management application is simply a tool for organizing digital media assets for storage and retrieval. When searching for a digital asset management system, the first thing to identify is your objective. What solutions should it provide to what problems? Do you simply want to find media content on demand? Create collaborative creative environments? Systematize efficient workflow? Manage rights and permissions complete with automated tracking and accounting? Implement full-blown electronic commerce? Let the priority of one or more of these goals be your guiding principle in sorting through the facts and marketing hype.
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