An increasing number of broadcast and video production/post-production companies are signing up to our services these days – now how come?
At Razuna, we always had the idea that we were sort of Industry generalists in terms of DAM, and we are – but since launching our enterprise edition last summer there is a growing tendency for companies working with broadcast and video production/post-production to join our growing customer base.
I figure that there is more than one reason for this:
- The amount of video material is exploding and typically you have to distribute to almost all available platforms
- Due to the new distribution forms like “Social broadcast”, ”Over the Top TV” and a number of new “On Demand “platforms we see a lot of new companies going into the industry
In other words, the Industry is simply growing in a new direction.
But why Razuna?
Well, we offer an easy way to centrally store your content in a structured way right on top of a powerful Content Delivery Network (or if preferred on-premise at the customer’s site). And with flexible features especially in terms of performing transcodings between different video formats and metadata editing, Razuna is a very powerful engine for any video platform.
On top of this Razuna is easily integrated with the customers’ frontend due to a comprehensive API (JSON/REST) that makes it possible to “hook in” at the right places in Razuna to support features as adaptive streaming and the like.
We are happy about this development, and there is no doubt that it will point our R&D in the direction of developing even more features specially fitted for this “new” industry.